As a result, few Americans held commercialized matchmaking bureaus in high esteem.
And most Americans simply did not need additional matchmaking help—friends and family played the part just fine.
Suddenly realizing the potential demand for a matchmaking agency, Savidge reconsidered.
News of this development apparently spread across the Atlantic, leading London’s St James Gazette to report that Savidge “is thinking of inaugurating a matrimonial bureau for Christian men and women.” Eight years later the minister did launch a matchmaking service, complete with an office in downtown Omaha and a secretary.
Still, the details made for sensational type, and newspapers across the country printed the dispatch.