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Hellcats follows Marti Perkins, a pre-law college student at Lancer University, who lost her scholarship and has no other choice but to join the college's cheer squad, the Hellcats, in order to obtain a new one.
There she meets her new roommate and team captain Savannah Monroe, the injured flyer Alice Verdura, her new partner Lewis Flynn and the Hellcats coach Vanessa Lodge who hopes to win nationals, otherwise the cheer leading program will be cut.
On May 18, 2010, The Hollywood Reporter, Variety and Entertainment Weekly reported that The CW had picked up the series for the 2010–2011 television season and confirmed that Paul Becker would be the head choreographer for the series.
While presenting its 2010–11 season schedule on May 21, 2010, The CW officially confirmed the pick up of the series and announced its intention to air Hellcats after America's Next Top Model on Wednesday nights.
Executive producer Kevin Murphy confirmed in an interview that a soundtrack would be released for the series, which would include the theme song and other songs recorded for the series.