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If you find yourself on the lower end of these numbers, that just means there’s plenty of room for improvement!Try running our free Google Ad Words Grader to diagnose exactly where your campaigns are failing when compared to peers in your industry.

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Home Goods and Real Estate are conversion rate standouts on the Display network (2.19% and 1.49% respectively), no doubt because both are visual industries where a sexy picture can inspire people to click and investigate.

Ecommerce clients may not have many options to change their offer and consequently suffer one of the poorer average search conversion rates (1.91% CVR).

The Finance and Insurance industries convert amazingly well on both the search (7.19% CVR) and Display (1.75% CVR) networks.

In many of these cases, the best converting advertisers aren’t afraid to change their offer or their conversion flow to boost their conversion rates.

Of course, the lifetime value of a new client in these industries is very high, making it all worthwhile in the end.