Very careful research." He also said that e Harmony promotes heterosexual marriage, adding that (at the time) same-sex marriage was illegal in most places, saying "We don't really want to participate in something that's illegal." In another interview, Warren went into more detail on his own views, noting that "cities like San Francisco, Chicago or New York... Olson, an attorney for e Harmony, said that even though the company believed the complaint was "an unfair characterization of our business", it chose to settle because of the unpredictable nature of litigation.
In 2010, e Harmony settled a separate class-action lawsuit filed in California that alleged illegal discrimination based on sexual orientation.
The author hypothesizes that, since e Harmony's questionnaire and high cost of membership deter people who are interested in casual dating, e Harmony's members are more likely to be interested in a long-term relationship.
In 2018, the Advertising Standards Authority stated that an e Harmony ad which included the lines, "It's time science had a go at love," and "Imagine being able to stack the odds of finding lasting love entirely in your favor," was misleading.
They will be able to see the matches who score at an advanced level of compatibility and also why.