The course develops an in-depth understanding of the marketing cycle from consumer behaviour to knowing your customer.
It also looks to understand how to build a brand using social networks.
The programme embraces a strong focus on digital media.
Where you learn to put theory into practice by studying social media, mobile marketing, big data and analytics.
Our MSc Management with Finance programme is ideal for anyone looking to build a successful management career. Within any successful business, campaigns and projects are run like clockwork.