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For example, Henning Wiechers, from Leading Dating Sites, said many American online dating companies initially offered credit cards as the sole payment method in Europe, not knowing that only 25 percent of Germans own them.Local attitudes towards online dating can also be difficult to parse.They are great believers [that] if they use the proper methods—in dating or getting rich—they will succeed.”Sometimes an online-dating company is surprised to find that its product appeals to a demographic it did not originally intend to target.

To maximize chances of success, online dating companies have to tailor their websites to specific customs, and uncovering those quirks can require arduous research.

Gian Gonzaga, chief scientist for e Harmony, sent out thousands of questionnaires in countries including Brazil, Australia, and the U.

You’ve been around the block a couple times and know it’s important to write customized messages to each person.

But the fact is, it’s been a long day and But coming up with a clever name can be a struggle.

The online-dating industry is continuing to expand its borders, and the science of online matchmaking is advancing in tandem.