Dubbed the "Prime Rib Cheesesteak Challenge," customers were asked to compare the brand new Prime Rib Cheesesteak against Subway's Cheesesteak sandwich.
The claim is that the Prime Rib Cheesesteak has twice the meat of Subway's Cheesesteak.
By the end of 1995, Quiznos had 103 different locations. The following year, Quiznos Canada acquired the master franchise rights to Quiznos restaurants in Canada, as well as the master rights in the United Kingdom in 1999.
In 1997, Quiznos became the number-three submarine sandwich franchise in the world, with 278 locations in the U. Glenvista Enterprises then acquired the rights for several states in Australia.
At that time, Coca-Cola signed an exclusive agreement to provide soft drinks to the competing Subway franchise.